About
Hi!
I’m Alexandra Blum, a photographer with a passion for movement, unique stories, and positive energy through meaningful connections.
Based in Thun, Switzerland, I specialize in sports, outdoor, and lifestyle photography, creating visuals that are dynamic, raw, and emotional. I am available for projects worldwide.
My path in sport began with competitive fencing, where discipline, precision and playfulness defined my world. Picking up a camera in 2018 became my way out of the training hall and into nature, where sport, people, and places connect.
With a background in sport management, I understand the structures behind events and sponsorships. This experience shapes my photography: clear, intentional, and always aligned with the needs of athletes, organizers, and companies.
My approach blends a clean, minimal visual language with an instinct for storytelling.
Whether working with athletes, sport event organizers, brands, agencies, or visionaries, my goal is always the same: to make stories visible and help clients reach their goals with clarity and ease.
Photography rooted in motion and emotion.
Services
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Showcase your journey. Attract sponsors. Build your personal brand.
I know what it feels like to train, to compete, and to live for sport, because I’ve been there. As a former competitive fencer, I understand the discipline, focus, passion and resilience that athletes put into every moment. That’s why my photography goes beyond capturing action shots, it’s about telling your full story as an athlete.
Whether you’re looking to strengthen your personal brand, connect with sponsors, or simply celebrate the milestones in your career, I create visuals that highlight both your performance and your personality.
What you can expect:
Action photography during training, competition, or adventure
Lifestyle & portrait sessions to show your character beyond sport
Sponsor-focused content (images designed for proposals, campaigns & partnerships)
A professional image gallery ready for press, social media & personal branding
A clear, guided process so you can focus on your sport while I take care of the visuals
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Bring your vision to life.
Behind every project lies passion and drive, the spark that makes ideas worth sharing. Whether you’re an entrepreneur, a creative, or a purpose-driven company, I create imagery that reflects your energy and communicates your vision with authenticity.
My goal is to make the process effortless for you, so you can focus on building your business while I capture visuals that strengthen your brand and make you stand out. Together, we’ll translate your story into images that feel clear, confident, and true to you.
What you can expect:
Personal branding portraits and lifestyle photography
Storytelling visuals for websites, campaigns & social media
Workplace photography that showcases your unique culture
Flexible packages tailored to your specific project needs
Professional editing and delivery designed for maximum impact
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Capture the moments that matter.
Events are about more than schedules and stages, they’re about people, energy, and experiences. Whether it’s the intensity of a sports competition, the atmosphere of a corporate conference, or the celebration of a milestone, I create visuals that preserve the feeling of being there.
With experience in event management, I know how events are structured and what stakeholders need, from sponsor visibility to authentic audience engagement. My role is to capture both the big moments and the subtle details that tell the full story.
What you can expect:
Professional coverage of sports, corporate, lifestyle, or cultural events
Sponsor & partner visibility integrated into your visuals
Behind-the-scenes storytelling for authentic connection
An edited image gallery ready for press, social media & stakeholder use
A clear process so you can focus on running your event while I handle the visuals
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Authentic visuals for outdoor and lifestyle brands.
Strong brands are built on stories, and visuals are at the heart of how those stories connect with audiences. With a background in sport management, I understand not only photography but also the dynamics between athletes, events, sponsors, and brands. This perspective allows me to create visuals that are authentic, strategic, and impactful.
Whether you need campaign imagery, product-in-action shots, or ambassador content, I deliver visuals that strengthen your brand identity while remaining rooted in motion and emotion.
What you can expect:
Lifestyle & action shoots with athletes, ambassadors, or models
Product-in-action photography in authentic outdoor settings
Campaign visuals for digital, print & social platforms
Content strategy support for impactful storytelling
A seamless collaboration process from concept to delivery
Let’s work together
I’d love to hear about your ideas and create something meaningful together, get in touch and let’s make it happen.